Our 360° review process enabled a client’s team to make more informed, data-driven decisions by aligning their sales and product strategies. By analyzing three years of data and linking revenue contribution, stock values, and customer purchasing behavior; we mapped each product’s performance to its lifecycle stage.

This insight empowered the team to optimize inventory allocation, adjust marketing budgets, and identify which products should be prioritized by sales to drive growth and profitability.

Additionally, we conducted a competitive analysis to guide the strategic direction of each product line.